Morgan Blake — Product Design

B2b Marketplace

B2b Marketplace project preview
Final shipped design

The Challenge

My Approach

Discovery

Facilitated usage analytics triangulation, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

40% improvement in task completion. Since shipping, we've measured 18-point NPS lift.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

The Thing

Whether you're building a new feature, this approach applies.

Account